Getting the Most out of a Business Expo

Developing new products and technology is time consuming, so allocating an entire day out of your week to attend an industry expo is a big commitment. Planning your day in advance means you will get maximum return on your time invested in the event.

Medical Technology UK 2022 is just around the corner, with 8 days left to sign up to the event. Here are just some of the great reasons a Medical Device Developer should attend:

 

What’s In It For You?

Learning

Aside from collecting enough stationary to last you the entire year, trade events are a valuable source of learning. Reviewing the list of conferences and learning programmes ahead of the event will help schedule your day and ensure you don’t miss out on the latest industry insights and new technologies which are being showcased.

There will be a wide variety of topics and speakers, so there is something for everyone. With presentations lasting between 15-30 minutes, you’ll have plenty of time to explore the exhibition.

Innovative suppliers

Expos are a great place to see new products and technologies. If you are looking for new suppliers, exhibitions give you a great place to visit a large number of providers at once. This allows you to review and compare quality in the same day, saving you many phone calls and potentially weeks of time. The ability to pick up samples and information to bring back and review with your team is incredibly valuable.

Extending customer and partner networks

We have all become accustomed to online calls and meetings during the pandemic, but meeting in person is still the preferred method to really get to know new customers and service providers. Exhibition organisers set aside specific space for networking and meetings, so take advantage of this and arrange your meetings in advance. A lot of business is secured at exhibitions.

Checking out the competition

Expos offer you a unique opportunity to see how your product matches up to the competition and check out what they’re doing to market themselves. Whilst it may not be considered ‘very British’ we all do this, albeit consciously or not. Knowing where your product or service sits within the marketplace is key to its success. You may find collaboration opportunities and marketing ideas that you hadn’t previously considered.

Catching up with colleagues.

It’s been a while since we could meet up comfortably indoors, and nothing really beats the social aspect of sitting down with old and new colleagues over a drink and a bite to eat. The pandemic has emphasised the importance of good networks and keeping in touch. Trade shows offer a great opportunity for taking the time out to set screens aside and catch up with people in person.

 

Medical Technology UK takes place next week on March 16th-17th. Situated at the Coventry Building Society Arena, it is the exhibition and learning place for Medical Device Engineers. With over 120 exhibitors, a free 2-day learning programme and the inaugural Women in MedTech Forum, it is an event that cannot be missed.

Click here to register for FREE entry and parking. 

 

Medical Engineers will be offering free refreshments at Stand 78. We hope to see you there!

 

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